Graph Search Ads If you thought Facebook just launched the Graph search only for an easy access for connections then you must think again. This graph search ads will be a great deal for both customers and sellers. With Graph search ads rolling in, the ads will be targeted based on the search history of the user which will be directed so neatly that engagement will increase by many folds. | |
The ads will be targeted on various factors such as location, search, and also on the type of profile the user or the sellers have. In other words the targeted ads will be a great demand generation business as users will be easily be able to access things nearby and according to their likes and needs.
If you are not able to understand what I mean then let's make it simple. Generally when you want something , you Google it ! But Google being a search engine brings you everything and on top of that the results on the first page are not always what one wants to see whereas on the other hand Facebook being a social network stores all your info and behavior which will be used to target the best in ad graph searches for you resulting in a greater satisfactory factor. For this very reason Google has been trying to bring all it's services under one user name so that it can too target you just like the Graph search.
Since most of the sellers use Facebook to engage more users with the help of Facebook pages , it becomes certainly the best demand fulfillment choice as they have already spent so much money advertising on Facebook and have earned from so many sales . But with the introduction of this they will simply have tremendous possible engagements that were not possible via Google, although Google has maps to help sellers meet buyers but still they aren't targeted so the engagement is not that effective as Graph search.
So now the best thing to do would be to update you Facebook accounts as frequently as you can so that you have maximum possible engagement. The Graph search ads were recently tested but they were not targeted, but expect the test to be just a drill for a bigger party. Hope this will help you engage more sales. :)
Happy Earnings ! Happy Engagement ! Happy Sales! Happy subscribing! Happy connecting! Happy Graph search! Happy advertising!
Happy Earnings ! Happy Engagement ! Happy Sales! Happy subscribing! Happy connecting! Happy Graph search! Happy advertising!