Analyzing the Facebook's move of introducing Videos to Instagram
Until now users enjoyed the amazing Instagram for it's beautiful photographers, photos and creativity, but what now? Instagram has now introduced videos of 15 sec frames into it's app. Are you wondering why? Well it has been a while since when rumors of video coming into Instagram had been making news among the users and developers with many debating why? as Instagram app will get cluttered. But finally the rumors were put to silent when Instagram introduced a frame of 15 secs, (quite good move ! :D) Today we shall discuss and analyze the motives behind introduction of video into Instagram.
1. Facebook wants to generate revenues through Instagram Videos!
Unlike Google, Facebook has been earning revenues through simple social networking with advertisements being shown on each and every page of Facebook. With Introduction of Videos to Instagram, expect advertisements to be coming to these videos soon. Enjoy Instagram videos now to an extent when you can because soon they will be displayed with invideo advertisements, just like YouTube and Vimeo. But one thing that we can't figure out though is that will Facebook share revenues with it's users or not? May be ! Fingers crossed :)
2. Facebook wants to control data produced in form of Videos!
Yes! Facebook wants to control the data the way videos are produced. Facebook has been getting cluttered with video data from various sites like YouTube, Vimeo, Vine, etc. These video networks have various data sizes but by limiting the time frame Facebook has indirectly indulged millions of Instagram users to create content , which Facebook will use to advertise various ads. Normally people don't create videos but Instagram being a crazy app with millions of users, will create content that people will surely wish to watch as these 15 secs frame challenges a person's creativity to create something that is creative and amazing , most of all it's a video. :D (No Photography skills !!! sick!!)
3. Instagram is no longer restricted to Photographers!
Until now Instagram was getting hit with viral and amazing photographs from various photographers both professional and par timers and some amateur photographers. Various Animators and video editors were little annoyed although they too had many amazing viral photos, but still you know the jealousy thingy. But with introduction of Instagram videos, various animators and video makers will start getting the attention they needed, besides don't forget about getting noticed by Advertisers. :)
Instagram Photos VS Instagram Videos
4. Facebook is losing Popularity and so are precious revenues!
Yes! You heard it right. While Facebook has been losing popularity Instagram has continued to show amazing popularity growth, So Facebook is trying to exploit Instagram to somehow gain it's popularity back. Besides with losing popularity , Facebook has also been losing precious revenues. So by Introducing ads into Instagram videos, Facebook will be able to earn heavily on revenues. Millions of Instagram videos has already been produced on Instagram. O.o
5. Facebook's Instagram video move to please Advertisers and companies!
Instagram has been gaining millions of users online with a few millions of Advertisers and companies who have been using Instagram to gain leads and promote themselves. Many have gained thousands of followers on their Instagram account. With introduction of Instagram videos these companies can finally utilize the opportunity to advertise and promote themselves. Besides many Instagram users have been gaining leads on their product sales.
6. To tackle Twitter's Vine!
When it comes to competition, Facebook never leaves a stone unturned, especially when the competitor is someone that they themselves were once integrated with. Off course the introduction has put forward a great competition before Vine but who knows what move Twitter will play next. XD
Hope this will help you in Analyzing the Facebook's move of Introducing videos to Instagram!Happy Uploading! Happy subscribing! Happy Instagraming!